Lisa Buyer is the owner and founder of The Buyer Group and author of "Social PR Secrets". Her business focus is helping clients build an audience and measure results of that engagement. Not surprisingly, her experience as a practitioner of Yoga impacts her viewpoints on how to be a balanced marketer and build sustainable digital marketing relationships. -What is the number one cause of failure in digital marketing relationships between agencies and brands? Inconsistent comm

When Everybody Clicks, like "Herry Maguire" for MarTech.

I’m a woman working in digital marketing — an industry traditionally known for its exotic beer drinking and Ping-Pong playing maleness. Just a few years ago, women only represented 30 percent of the online marketing workforce according to a Moz study . While we think that number has ticked up in recent years, the lack of femininity among digital teams across the country is still noticeable. Why? In its infancy, digital marketing meant search engine optimization (SEO) — the f

Michael King is a digital marketing leader and marketing technologist. He leads an agency, iPullRank , which specializes in Content Strategy, Audience Research, Social Media, SEO and Marketing Automation. His edge as a marketer comes from his ability to take a difficult marketing topic, dive deep in to the research and emerge with a solution that's part marketing and part technology. My book " When Everybody Clicks " cites the importance of relationship building as a path t

As I embarked on a quest to better understand the qualities of agency and client engagement I naively thought that most were doing this...

Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...

Mark Pagel, evolutionary biologist and TED speaker shares, "As we spread out around the world we developed thousands of different...

Brian Clark, Founder & CEO of Copyblogger Media, once shared that the best way for us to learn and improve upon our marketing ecosystem...

Organic search quickly is still the number one way people discover sites (Forrester Research 2014). Keyword research was often one of the...

Arguably the best tool for bridging the crevasse between traditional/brand marketing and digital marketing is analysis. Having spent more...

As I strove to better understand the benchmarks of a great agency and client relationship, practitioners shared their desire to create or...

It wasn't surprising that having impact on strategy ranked high on practitioners lists of success metrics for continued client...

This lesson came less from the interview questions and more from the great stories and positive results those stories generated. Google's...

One of my favorite nuggets of learning from my interviews was this, "We have two ears and one mouth, but for some reason there's still a...

When attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...

Of the many things on our lists to achieving digital marketing greatness, sometimes sharing can go to the bottom of the list. Yet this...

During the past 19 years as a content developer/online marketer/SEO/inbound marketer/internet marketer/social marketer/content...

One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...

Education and ongoing learning was messaged strongly by many of the interviewees and is best summed up by Joi Ito's quote that,...

Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....