What do you pay for your news and entertainment? What’s your free and paid standard for content?

Unemployed or looking to change roles? Here are the five people you'll need for your job search.

I've been collecting wisdom from people I admire and combing through thought-provoking reminders of universal truths. These ideas come from scholars, journalists, marketers, economists, speakers, analysts, and researchers. Where are you looking to gather wisdom that helps you make sense of the world and of your own heart and mind? Knowledge & Humility How we learn, what we don't know, and why uncertainty is a feature, not a flaw. “ Wisdom is never found in certainty ” “ The c

Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.

Healthcare marketers are asked to do a lot of things. Sometimes in service of growth or retention goals. Sometimes in service of user experience. But sometimes they're asked to do things that may or may not align with business development, user experience, patient acquisition and retention, or marketing strategy. Raise your hand if you've ever heard these questions or statements.

Thoughtful gift-giving is, in itself, a gift. Thank you to people who share their talent and care this holiday seasons.

Advice for getting through job loss and a reminder that there's goodness in this hard time.

25 people, data, and strategies for improving patient experiences.

How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?

Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.

Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were

Jerry Maguire debuted in theaters in 1996, the same year I started working in digital marketing as a content writer. It's a romantic comedy about a sports agent who has a crisis of conscience and writes a mission statement calling for more personal client relationships and less focus on money. After being fired, he starts his own agency with just one loyal client. It's famous for the line "Show me the money!" I used his heroes journey to kick off my last book. " Everybody lo

Whatever industry you're in, when C-suite leadership makes decisions, we're often not choosing between marketing or technical options; we're making business and culture choices.

Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.

Where I'm from, lots of my family are entrepreneurs. My Mom owned a Barber Shop, my Dad and Stepmom owned an RV business, my Aunt Diane & Uncle Mike franchised the local 7-11. I didn't realize it when I was growing up, but my family were all clear on their whys. First and foremost, their why was making a living to support their families. But there were other whys. For example, my mom was and still is a great barber and beloved by her clients. She loved communing with her cust

Poor data quality isn't just a technical problem—it's a customer trust problem. Companies relying on third-party data without proper governance create real consequences for the people who depend on their services. Here are four examples that illustrate the urgent need for better data stewardship. Real Estate: When "Available" Means "Scam" The Problem: Redfin uses MLS data for home sales (reliable), but third-party sources like Rent.com for rentals (unreliable). This creates

Healthcare marketing, tech, patient experience, clinical, and operational teams need less silos and more alignment on the problems they need to solve together.

The best person (or people) to assess the performance of strategies and tactics to goals are the ones creating the goals. If you are passionate about doing something that educates you and brings you joy, but you're holding back because someone has told you you'll do it all wrong, remember whose goal it is...it's yours. We should also let others assess goal performance but only if they truly understand the goals and objectives strategies and tactics roll up to.

Our best ideas come from diverse thinking and learning. When we invest in conferences and networking events, we meet some interesting...

As I navigate my new path—going from underemployed to fully and appropriately employed—I'm reflecting on how much I'm learning from smart people I admire about the tools needed to approach this journey differently. One piece of advice has pushed me to reassess my strengths and weaknesses. Someone I deeply admire told me I needed to work on losing my "impostor syndrome." He shared examples of how he saw me compromise my leadership abilities by not leaning into my expertise and