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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


The Place of Music and Faith in Community Building
Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.
Lisa Williams-Scott
6 min read


Being Smokey
Smokey is the last man standing of our trio of Australian Cattle Dogs. He is pictured here flanked by the matriarch and alpha Shelby in the back, and littermate Bandit in the front. This picture was taken about 10 minutes before absolute chaos. If you know anything about Cattle Dogs, you know they need exercise. A lot of it. A book my husband Byron had me read when we first started dating said, "If they don't have something to do, they will find something to do, and it might
Lisa Williams-Scott
3 min read


The Gifts That Connect
Thoughtful gift-giving is, in itself, a gift. Thank you to people who share their talent and care this holiday seasons.
Lisa Williams-Scott
2 min read


Dear Elizabeth Warren
I have some policy questions, and I’m not sure who to address them to now that WhiteHouse.gov looks like it was hacked by the marketing team responsible for promoting Tony Robbins. It even includes a rolling list of advertisers, I mean private and foreign investors.
Lisa Williams-Scott
5 min read


Advice and Love to My Friends Who Have Lost Jobs
Advice for getting through job loss and a reminder that there's goodness in this hard time.
Lisa Williams-Scott
4 min read


My Brand Experiences
How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?
Lisa Williams-Scott
13 min read


3 Policies & Projects Undergoing Change
Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.
Lisa Williams-Scott
5 min read


9 Pitfalls of Part-Time Employment
Working part-time can be difficult to navigate.
Lisa Williams-Scott
2 min read


The Need for Ethics and Governance In AI Implementation
Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were
Lisa Williams-Scott
4 min read


No Kings Day in Portland, Oregon
No Kings Day Protest in Portland, Oregon
Lisa Williams-Scott
5 min read


Marketing Goals & Culture
Whatever industry you're in, when C-suite leadership makes decisions, we're often not choosing between marketing or technical options; we're making business and culture choices.
Lisa Williams-Scott
3 min read


138 Things To Do When You're In Between Jobs
Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.
Lisa Williams-Scott
10 min read


Open Letter to Healthcare Leaders
Healthcare marketing, tech, patient experience, clinical, and operational teams need less silos and more alignment on the problems they need to solve together.
Lisa Williams-Scott
6 min read


Whose Goal is it Anyway?
The best person (or people) to assess the performance of strategies and tactics to goals are the ones creating the goals. If you are passionate about doing something that educates you and brings you joy, but you're holding back because someone has told you you'll do it all wrong, remember whose goal it is...it's yours. We should also let others assess goal performance but only if they truly understand the goals and objectives strategies and tactics roll up to.
Lisa Williams-Scott
4 min read


Seven
A diagnosis of Agitated Catatonia introduced me first-hand to the good, the bad, and the ugly of behavioral health care.
Lisa Williams-Scott
8 min read
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