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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Dana Todd's Journey from Marketer to Custom Fashion Marketplace to B2B Manufacturing Solutions
Interview with Dana Tood illustrating that success can came not just from fashion designers but from "fashion nerds"—technical designers, pattern makers, standards committee members, and academics. The work requires finding people who understand both the human problem and the technical solution. Community and collaboration matter, especially when doing difficult work that others dismiss or don't understand.
Lisa Williams-Scott
6 min read


The Place of Music and Faith in Community Building
Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.
Lisa Williams-Scott
6 min read


Being Smokey
Smokey is the last man standing of our trio of Australian Cattle Dogs. He is pictured here flanked by the matriarch and alpha Shelby in the back, and littermate Bandit in the front. This picture was taken about 10 minutes before absolute chaos. If you know anything about Cattle Dogs, you know they need exercise. A lot of it. A book my husband Byron had me read when we first started dating said, "If they don't have something to do, they will find something to do, and it might
Lisa Williams-Scott
3 min read


138 Things To Do When You're In Between Jobs
Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.
Lisa Williams-Scott
10 min read


73 Things Healthcare Marketers Wish You'd Ask, Wish you WOULDN'T ask, or Wish You Knew
Healthcare marketers are asked to do a lot of things. Sometimes in service of growth or retention goals. Sometimes in service of user experience. But sometimes they're asked to do things that may or may not align with business development, user experience, patient acquisition and retention, or marketing strategy. Raise your hand if you've ever heard these questions or statements.
Lisa Williams-Scott
4 min read


Tommy Walker's Cinematic Approach to Content
Interview with Tommy Walker. Content should function as an interconnected cinematic universe with returning readers experiencing an ongoing story arc, not isolated pieces of information. We can prove concept viability through multi-channel market research and secured distribution before committing significant resources. Marketers fail to apply their own consumer behavior insights to their work, removing themselves mentally from the equation when planning campaigns.
Lisa Williams-Scott
4 min read


The Gifts That Connect
Thoughtful gift-giving is, in itself, a gift. Thank you to people who share their talent and care this holiday seasons.
Lisa Williams-Scott
2 min read


Dear Elizabeth Warren
I have some policy questions, and I’m not sure who to address them to now that WhiteHouse.gov looks like it was hacked by the marketing team responsible for promoting Tony Robbins. It even includes a rolling list of advertisers, I mean private and foreign investors.
Lisa Williams-Scott
5 min read


Advice and Love to My Friends Who Have Lost Jobs
Advice for getting through job loss and a reminder that there's goodness in this hard time.
Lisa Williams-Scott
4 min read


25 Ways to Improve the Healthcare Customer Experience
25 people, data, and strategies for improving patient experiences.
Lisa Williams-Scott
4 min read


My Brand Experiences
How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?
Lisa Williams-Scott
13 min read


Edward Marx Journey From Health System Janitor to CIO
Ed Marx has worked in many roles in healthcare from a janitor, to an Army medic, to CIO. Learn valuable lessons in technology and leadership. Ed identifies experience—both patient and clinician—as healthcare's greatest challenge and opportunity. This dual focus acknowledges that improving healthcare requires addressing the needs of those receiving care and those delivering it, particularly the "taking care of our caregivers" principle that gained prominence during COVID-19.
Lisa Williams-Scott
5 min read


3 Policies & Projects Undergoing Change
Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.
Lisa Williams-Scott
5 min read


9 Pitfalls of Part-Time Employment
Working part-time can be difficult to navigate.
Lisa Williams-Scott
2 min read


The Need for Ethics and Governance In AI Implementation
Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were
Lisa Williams-Scott
4 min read


How Much Has Really Changed in Nearly 30 Years?
Jerry Maguire debuted in theaters in 1996, the same year I started working in digital marketing as a content writer. It's a romantic comedy about a sports agent who has a crisis of conscience and writes a mission statement calling for more personal client relationships and less focus on money. After being fired, he starts his own agency with just one loyal client. It's famous for the line "Show me the money!" I used his heroes journey to kick off my last book. " Everybody lo
Lisa Williams-Scott
4 min read


No Kings Day in Portland, Oregon
No Kings Day Protest in Portland, Oregon
Lisa Williams-Scott
5 min read


Chris Hemphill Defining the Through Line for Data Analysis & AI to Reclaim the Algorithm
As a data scientist, Chris has analyzed large volumes of mental health conversation data which has been personally transformative. He is obsessed with data clean up and solving real problems for real people. His consultancy focusing on what he calls, "reclaiming the algorithm".
Lisa Williams-Scott
5 min read


Marketing Goals & Culture
Whatever industry you're in, when C-suite leadership makes decisions, we're often not choosing between marketing or technical options; we're making business and culture choices.
Lisa Williams-Scott
3 min read


Discovering Your Purpose: Finding Your "Why"
Where I'm from, lots of my family are entrepreneurs. My Mom owned a Barber Shop, my Dad and Stepmom owned an RV business, my Aunt Diane & Uncle Mike franchised the local 7-11. I didn't realize it when I was growing up, but my family were all clear on their whys. First and foremost, their why was making a living to support their families. But there were other whys. For example, my mom was and still is a great barber and beloved by her clients. She loved communing with her cust
Lisa Williams-Scott
3 min read
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