When Everybody Clicks: Sustainable Digital Marketing 

Copyright 2020

Rebecca Lieb is an analyst at Altimeter Group where she covers content marketing, content strategy, and digital advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Lieb is known for her contribution to in-depth research on today's most difficult digital...

Eric Enge is the founder of Stone Temple Consulting and co-author of "The Art of SEO". With 30 years of marketing experience, Enge is best known for his ongoing effort to solve business problems with a combination of research and critical thinking. My book "When Everybody Clicks" cites the importanc...

Phish, a four-person jam band launched in 1983 recently embarked on a record-setting residency at Madison Square Garden to perform 13 shows in 17 days. A series they called “Baker’s Dozen".

Every show was dedicated to a donut flavor (cinnamon, sprinkles, strawberry, glaze, Boston cream, etc.) and in...

Lisa Buyer is the owner and founder of The Buyer Group and author of "Social PR Secrets". Her business focus is helping clients build an audience and measure results of that engagement. Not surprisingly, her experience as a practitioner of Yoga impacts her viewpoints on how to be a balanced marketer...

In the movie Jerry Maguire, the protagonist and sports agent writes a manifesto titled, "The Things We Think and Do Not Say" that outlines the problems in his industry of sports marketing and a solution that includes fewer clients, better service and better relationships. His problem started with th...

I’m a woman working in digital marketing — an industry traditionally known for its exotic beer drinking and Ping-Pong playing maleness. Just a few years ago, women only represented 30 percent of the online marketing workforce according to a Moz study. While we think that number has ticked up in rece...

Michael King is a digital marketing leader and marketing technologist. He leads an agency,  iPullRank, which specializes in Content Strategy, Audience Research, Social Media, SEO and Marketing Automation. His edge as a marketer comes from his ability to take a difficult marketing topic, dive deep in...

As I embarked on a quest to better understand the qualities of agency and client engagement I naively thought that most were doing this well and I just needed to learn more about how that excellence transpired. What I found was a great deal of crisis within the industry, it's talent and it's leaders...

 

Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can do to improve the goal, approach and results of a sustainable digital marketing project.

 

Bill Hunt is a global digital marketing specialist, CEO & Founder of Back...

Mark Pagel, evolutionary biologist and TED speaker shares, "As we spread out around the world we developed thousands of different languages. We use language, not just to cooperate, but to draw rings around our cooperative groups and to establish identities and perhaps to protect our knowledge and wi...

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  About Me  
Lisa Williams

Lisa Williams is a speaker, author and 24-year digital marketing strategist.

 

She has helped serve Fortune 500 companies create digital marketing roadmaps that result in revenue growth and brand success.

 

She is the Director of Digital Engagement for Oregon Health & Science University.

 

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