How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?

Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.

Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.

Healthcare marketing, tech, patient experience, clinical, and operational teams need less silos and more alignment on the problems they need to solve together.

Raise your hand if someone (anyone) has ever told you, "You're doing it all wrong!". People feel comfortable sharing opinions about your strategies and tactics even if they don't know your goals or objectives. Let's establish the difference between a goal and an objective: Goal: A goal is an outcome you want to achieve. My goal for When Everybody Clicks was to be a curious thought leader and to learn. That is still the goal. Objective: An objective is a specific and measur

I have some policy questions, and I’m not sure who to address them to now that WhiteHouse.gov looks like it was hacked by the marketing team responsible for promoting Tony Robbins. It even includes a rolling list of advertisers, I mean private and foreign investors.

Advice for getting through job loss and a reminder that there's goodness in this hard time.

25 people, data, and strategies for improving patient experiences.

Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were

Jerry Maguire debuted in theaters in 1996, the same year I started working in digital marketing as a content writer. It's a romantic comedy about a sports agent who has a crisis of conscience and writes a mission statement calling for more personal client relationships and less focus on money. After being fired, he starts his own agency with just one loyal client. It's famous for the line "Show me the money!" I used his heroes journey to kick off my last book. " Everybody lo

No Kings Day Protest in Portland, Oregon

Whatever industry you're in, when C-suite leadership makes decisions, we're often not choosing between marketing or technical options; we're making business and culture choices.

Where I'm from, lots of my family are entrepreneurs. My Mom owned a Barber Shop, my Dad and Stepmom owned an RV business, my Aunt Diane & Uncle Mike franchised the local 7-11. I didn't realize it when I was growing up, but my family were all clear on their whys. First and foremost, their why was making a living to support their families. But there were other whys. For example, my mom was and still is a great barber and beloved by her clients. She loved communing with her cust

Poor data quality isn't just a technical problem—it's a customer trust problem. Companies relying on third-party data without proper governance create real consequences for the people who depend on their services. Here are four examples that illustrate the urgent need for better data stewardship. Real Estate: When "Available" Means "Scam" The Problem: Redfin uses MLS data for home sales (reliable), but third-party sources like Rent.com for rentals (unreliable). This creates

Our best ideas come from diverse thinking and learning. When we invest in conferences and networking events, we meet some interesting...

As I navigate my new path—going from underemployed to fully and appropriately employed—I'm reflecting on how much I'm learning from smart people I admire about the tools needed to approach this journey differently. One piece of advice has pushed me to reassess my strengths and weaknesses. Someone I deeply admire told me I needed to work on losing my "impostor syndrome." He shared examples of how he saw me compromise my leadership abilities by not leaning into my expertise and

A diagnosis of Agitated Catatonia introduced me first-hand to the good, the bad, and the ugly of behavioral health care.

If you're in the middle of a job hunt, sitting down to craft your "What does my perfect job look like?" document is a really fun and inspiring exercise. 1. Define the Objective: Live the maxim "Teamwork Makes the Dream Work". Grow and retain a loyal patient base for a large healthcare system. 2. Craft the Summary: FOR THE CLIENT/EMPLOYER The VP of Integrated Marketing and Technology OR Vendor/Consultant OR Digital Agency will lead and shape marketing technology strateg

I was a friend and big sister to Haley Katlyn. Her ex-husband Scott and I served on the SEMpdx board and I had met Haley at an event. I...

Dear clients or employers, This is the Marketing Stack (click the arrows to drop down descriptions). I'm a marketer, ask me how this works. PS: There are many versions of this framework, all that nod to the reality that there are people, strategies, and tactics we use to meet goals and objectives and they're captured here. PS: Where I'm From, people are curious and respectful of people who have expertise in a field of work. Give your marketers the time and space to share the