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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Advice and Love to My Friends Who Have Lost Jobs
Advice for getting through job loss and a reminder that there's goodness in this hard time.
Lisa Williams-Scott
4 min read


138 Things To Do When You're In Between Jobs
Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.
Lisa Williams-Scott
10 min read


Whose Goal is it Anyway?
Whose Goal is it Anyway? Depend on yourself to create your goals.
Lisa Williams-Scott
4 min read


73 Things Healthcare Marketers Wish You'd Ask, Wish you WOULDN'T ask, or Wish You Knew
73 Things Healthcare Marketers Wish You'd Ask, Wish you WOULDN'T ask, or Wish You Knew
Lisa Williams-Scott
4 min read


Tommy Walker's Cinematic Approach to Content
Tommy Walker's Cinematic Approach to Content
Lisa Williams-Scott
4 min read


The Gifts That Connect
Thoughtful gift-giving is, in itself, a gift. Thank you to people who share their talent and care this holiday seasons.
Lisa Williams-Scott
2 min read


Dear Elizabeth Warren
I have some policy questions, and I’m not sure who to address them to now that WhiteHouse.gov looks like it was hacked by the marketing team responsible for promoting Tony Robbins. It even includes a rolling list of advertisers, I mean private and foreign investors.
Lisa Williams-Scott
5 min read


25 Ways to Improve the Healthcare Customer Experience
25 people, data, and strategies for improving patient experiences.
Lisa Williams-Scott
4 min read


My Brand Experiences
How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?
Lisa Williams-Scott
13 min read


Edward Marx Journey From Health System Janitor to CIO
Ed Marx has worked in many roles in healthcare from a janitor, to an Army medic, to CIO. Learn valuable lessons in technology and leadership.
Lisa Williams-Scott
5 min read


3 Policies & Projects Undergoing Change
Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.
Lisa Williams-Scott
5 min read


9 Pitfalls of Part-Time Employment
Working part-time can be difficult to navigate.
Lisa Williams-Scott
2 min read


The Need for Ethics and Governance In AI Implementation
Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were
Lisa Williams-Scott
4 min read


How Much Has Really Changed in Nearly 30 Years?
Jerry Maguire debuted in theaters in 1996, the same year I started working in digital marketing as a content writer. It's a romantic comedy about a sports agent who has a crisis of conscience and writes a mission statement calling for more personal client relationships and less focus on money. After being fired, he starts his own agency with just one loyal client. It's famous for the line "Show me the money!" I used his heroes journey to kick off my last book. " Everybody lo
Lisa Williams-Scott
4 min read


No Kings Day in Portland, Oregon
No Kings Day Protest in Portland, Oregon
Lisa Williams-Scott
5 min read


Chris Hemphill Defining the Through Line for Data Analysis & AI to Reclaim the Algorithm
Chris Hemphill Defining the Through Line for Data Analysis & AI to Reclaim the Algorithm
Lisa Williams-Scott
5 min read


Marketing Goals & Culture
Whatever industry you're in, when C-suite leadership makes decisions, we're often not choosing between marketing or technical options; we're making business and culture choices.
Lisa Williams-Scott
3 min read


Discovering Your Purpose: Finding Your "Why"
Where I'm from, lots of my family are entrepreneurs. My Mom owned a Barber Shop, my Dad and Stepmom owned an RV business, my Aunt Diane & Uncle Mike franchised the local 7-11. I didn't realize it when I was growing up, but my family were all clear on their whys. First and foremost, their why was making a living to support their families. But there were other whys. For example, my mom was and still is a great barber and beloved by her clients. She loved communing with her cust
Lisa Williams-Scott
3 min read


When Bad Data Damages Customer Trust: A Call for Better Data Governance
Poor data quality isn't just a technical problem—it's a customer trust problem. Companies relying on third-party data without proper governance create real consequences for the people who depend on their services. Here are four examples that illustrate the urgent need for better data stewardship. Real Estate: When "Available" Means "Scam" The Problem: Redfin uses MLS data for home sales (reliable), but third-party sources like Rent.com for rentals (unreliable). This creates
Lisa Williams-Scott
3 min read


Open Letter to Healthcare Leaders
Healthcare marketing, tech, patient experience, clinical, and operational teams need less silos and more alignment on the problems they need to solve together.
Lisa Williams-Scott
6 min read
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