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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Dana Todd's Journey from Marketer to Custom Fashion Marketplace to B2B Manufacturing Solutions
Interview with Dana Tood illustrating that success can came not just from fashion designers but from "fashion nerds"—technical designers, pattern makers, standards committee members, and academics. The work requires finding people who understand both the human problem and the technical solution. Community and collaboration matter, especially when doing difficult work that others dismiss or don't understand.
Lisa Williams-Scott
6 min read


The Place of Music and Faith in Community Building
Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.
Lisa Williams-Scott
6 min read


Being Smokey
Smokey is the last man standing of our trio of Australian Cattle Dogs. He is pictured here flanked by the matriarch and alpha Shelby in the back, and littermate Bandit in the front. This picture was taken about 10 minutes before absolute chaos. If you know anything about Cattle Dogs, you know they need exercise. A lot of it. A book my husband Byron had me read when we first started dating said, "If they don't have something to do, they will find something to do, and it might
Lisa Williams-Scott
3 min read


138 Things To Do When You're In Between Jobs
Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.
Lisa Williams-Scott
10 min read


The Problem with Paid Upgrades to Journalism and Entertainment
What do you pay for your news and entertainment? What’s your free and paid standard for content?
Lisa Williams-Scott
3 min read


The 5 People You Need When You’re Job Searching
Unemployed or looking to change roles? Here are the five people you'll need for your job search.
Lisa Williams-Scott
7 min read


Wisdom is Never Found in Certainty
I've been collecting wisdom from people I admire and combing through thought-provoking reminders of universal truths. These ideas come from scholars, journalists, marketers, economists, speakers, analysts, and researchers. Where are you looking to gather wisdom that helps you make sense of the world and of your own heart and mind? Knowledge & Humility How we learn, what we don't know, and why uncertainty is a feature, not a flaw. “ Wisdom is never found in certainty ” “ The c
Lisa Williams-Scott
4 min read


73 Things Healthcare Marketers Wish You'd Ask, Wish you WOULDN'T ask, or Wish You Knew
Healthcare marketers are asked to do a lot of things. Sometimes in service of growth or retention goals. Sometimes in service of user experience. But sometimes they're asked to do things that may or may not align with business development, user experience, patient acquisition and retention, or marketing strategy. Raise your hand if you've ever heard these questions or statements.
Lisa Williams-Scott
4 min read


Tommy Walker's Cinematic Approach to Content
Interview with Tommy Walker. Content should function as an interconnected cinematic universe with returning readers experiencing an ongoing story arc, not isolated pieces of information. We can prove concept viability through multi-channel market research and secured distribution before committing significant resources. Marketers fail to apply their own consumer behavior insights to their work, removing themselves mentally from the equation when planning campaigns.
Lisa Williams-Scott
4 min read
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