Marketing is complex—part science, part art. It encompasses business strategy, audience research, content strategy, analytics, SEO, product development, creative work, customer relationship management, and more. Testing, experimenting, learning, launching, measuring, and reassessing our marketing programs and beliefs are more important than ever.

Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.

Advice for getting through job loss and a reminder that there's goodness in this hard time.

Being in between jobs can be hard and stressful. Craft your list of things you'd like to do while you have more time on your hands.

A handy rental fraud checklist that outlines steps to protect yourself when using 3rd party rental data from RedFin, Rent.com, and other data aggregators.

Policies and projects are created by people, for people. Define ways to have a say as a brand consumer or constituent.

What do you pay for your news and entertainment? What’s your free and paid standard for content?

Unemployed or looking to change roles? Here are the five people you'll need for your job search.

I've been collecting wisdom from people I admire and combing through thought-provoking reminders of universal truths. These ideas come from scholars, journalists, marketers, economists, speakers, analysts, and researchers. Where are you looking to gather wisdom that helps you make sense of the world and of your own heart and mind? Knowledge & Humility How we learn, what we don't know, and why uncertainty is a feature, not a flaw. “Wisdom is never found in certainty” “The cure

Interview with Dana Tood illustrating that success can came not just from fashion designers but from "fashion nerds"—technical designers, pattern makers, standards committee members, and academics. The work requires finding people who understand both the human problem and the technical solution. Community and collaboration matter, especially when doing difficult work that others dismiss or don't understand.

Smokey is the last man standing of our trio of Australian Cattle Dogs. He is pictured here flanked by the matriarch and alpha Shelby in the back, and littermate Bandit in the front. This picture was taken about 10 minutes before absolute chaos. If you know anything about Cattle Dogs, you know they need exercise. A lot of it. A book my husband Byron had me read when we first started dating said, "If they don't have something to do, they will find something to do, and it might

Healthcare marketers are asked to do a lot of things. Sometimes in service of growth or retention goals. Sometimes in service of user experience. But sometimes they're asked to do things that may or may not align with business development, user experience, patient acquisition and retention, or marketing strategy. Raise your hand if you've ever heard these questions or statements.

Interview with Tommy Walker. Content should function as an interconnected cinematic universe with returning readers experiencing an ongoing story arc, not isolated pieces of information. We can prove concept viability through multi-channel market research and secured distribution before committing significant resources. Marketers fail to apply their own consumer behavior insights to their work, removing themselves mentally from the equation when planning campaigns.

Thoughtful gift-giving is, in itself, a gift. Thank you to people who share their talent and care this holiday seasons.

I have some policy questions, and I’m not sure who to address them to now that WhiteHouse.gov looks like it was hacked by the marketing team responsible for promoting Tony Robbins. It even includes a rolling list of advertisers, I mean private and foreign investors.

25 people, data, and strategies for improving patient experiences.

How often are you delighted. by your brand experiences? How often are you disillusioned by the fairy tales and friction created by a brand you chose or didn't chose, but have to deal with?

Ed Marx has worked in many roles in healthcare from a janitor, to an Army medic, to CIO. Learn valuable lessons in technology and leadership. Ed identifies experience—both patient and clinician—as healthcare's greatest challenge and opportunity. This dual focus acknowledges that improving healthcare requires addressing the needs of those receiving care and those delivering it, particularly the "taking care of our caregivers" principle that gained prominence during COVID-19.

Working part-time can be difficult to navigate.

Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were