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Notebook

Content + Writing

Digital marketing changes quickly. It's impossible for one person to know all there is to know, which is why it's important to execute then test and learn. I learn so much from my marketing brethren and pay it forward by sharing what I learn.​

Articles 

Brands & Marketing

 

Breaking Gender Barriers in Digital Marketing

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Defining Digital Marketing

 

Getty Images & LeanIn Collection

 

Uber's PR Nightmare

 

What NASA and Proctor & Gamble Can Teach Us about Discovery

 

4 Signs that Uber Hasn't Defined Their Brand Values

 

6 Brands Can Engage Social Communities & Causes

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Social, Local & Mobile Marketing

 

Mobile Guide

 

Facebook Marketing Strategy Guide

 

7 Winning Twitter Customer Service Strategies

 

4 Ways Great Brands Will Use Instagram in 2015

 

6 Post Mobilegeddon Conversion Strategies

 

Tweets in Google Search: 4 Ways Brands Can Increase Visibility

 

Search & Digital Marketing

 

4 Reasons You Don't Rank as Well as Your Competitors in Google

 

7 Steps to a Customer-Centric Content Scorecard

 

7 Ways Content Pillars Make Brands More Effective

 

Influence Now Guide

 

The Most Important Part of an SEO's Job

 

Creating an Effective Editorial Calendar in 7 Steps

 

Conversion Tactics for SEO

 

Defining Digital Marketing

 

6 People to Interview Before You Create a Content Map

 

5 Years in SEO: The Biggest Changes

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