References + Recommendations

Ben Texter

Co-Founder and Co-CEO, Digital Health Strategies

"As my client for 3 years, I worked very closely with Lisa on a number of complex healthcare marketing programs. She is a strategic leader who is committed to 1) standing up sophisticated, personalized patient growth and loyalty digital campaigns, 2) producing trackable and attributable marketing ROI that is validated by finance, operational and clinical leaders, 3) setting up the required digital infrastructure with a lean budget to support the work, and 4) demonstrating the leadership skills, political acumen and relational skills to navigate challenging healthcare bureaucracies during difficult times. She cares for her team deeply, and invests in them not only professionally, but also personally. I've seen it first hand during many on-site visits and through the work we did together.

She also knows how to get stuff done and quickly - which is so critical in an industry that can grind things to a halt so easily. Within 90 days of joining the organization, she developed a strategic marketing plan for the digital team, while also getting to work right away on implementation. Her "get stuff done" mentality was so valuable as we emerged from the pandemic, with so many competing priorities and so much work to do.

Finally, she knows how to invest limited marketing dollars wisely. In addition to supporting a broad based cardiology campaign, she also directed us to leverage precision marketing to drive high-value TAVR, MitraClip and Watchman volumes so we could show clear ROI that could help patients get the care they need and drive bottom-line results. I also worked with Lisa to redesign a Complex Care Management Program, which required close collaboration with primary care providers, HIT, marketing, and care management. These programs produced $1.21 million in direct margin to the organization - which was validated by finance and clinical teams.

What she accomplished during our time working together could take other digital leaders years to implement. And, despite the speed, she produced validated results to boot. I highly recommend Lisa as a digital leader, especially in healthcare.."

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Amanda Mailey

Founder and Owner, AList

"I've had the pleasure of working with Lisa since 2020. I had her as a client when she was the Associate Director, Digital Engagement at OHSU and our relationship continued when she took on the role as the Senior Director, Growth and Loyalty at PeaceHealth.

As a cross functional digital strategist, I've first hand experience working alongside Lisa as she tackles complex problem solving assignments and navigates the growing digital maturity of the healthcare industry. Digital shows up in every facet of the organization and I personally admire how Lisa centers the consumer experience over the way orgs and systems need to be structured. Not only does she work in partnership with current ops and diverse thinking, but she also has the leadership, vision and courage to incrementally build towards something better. I can't recommend Lisa enough. She is an incredible addition to any team or organization unafraid to do the hard work while also having some fun along the way."

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Eric Switzer

Associate Vice President Marketing and Communications, Fred Hutch

"Lisa is a smart, strategic, leader who is relentlessly focused on identifying what customers really need and then working to meet those needs. She thinks multiple steps ahead and is gifted at assembling the right teams of people to execute on plans. In the past several years of working with her on healthcare projects, I've watched her bring the insights she gleaned from decades in e-commerce to bear on patient experiences, always rooted in empathy. She's upbeat ("PollyAnna" is not a misnomer), an effective manager, and a valued leader for our content, digital and marketing efforts."

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Megan Pugmire

Associate Vice President Brand Strategy and Experience, Oregon Health and Science University

"Lisa is one of my favorite people to work with because she's fundamentally an idea person. She embraces future-oriented ideas for strengthened strategy, refined tactics, meaningful change, and continuous learning. She's able to lead holistic organizational change as well as develop smaller, thoughtful team-based refinements. Along with that, she brings true passion, rigor, and optimism to her work. She's a supportive leader who creates high-performing teams and invests in their development and success. And she's a dedicated, generous colleague. I learned from her every day and still rely on her influence in my work. It's a pleasure to work with someone who fosters exciting ideas, great work, and meaningful collaboration in everything she does."

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Michelle Brence

Director of Content Strategy and Digital Engagement, Oregon Health and Science University

"Lisa Williams is an exceptionally gifted leader and visionary strategist. She has the rare combination of patience in complex environments paired with a laser focus on results. She also offers a national-level understanding of the digital landscape and the ability to quickly see solutions to big problems.

At OHSU, she built a cohesive, driven team from scratch. She won the team’s trust by setting us up for success, giving us the space to do our best work, modeling excellence, and making sure each of us got a chance to shine.

She led many projects with direct and wide impact on improving bottom-line results — everything from introducing provider ratings, greatly simplifying referrals and cleaning up GMB/locations data to rethinking, rewriting and rebuilding key portions of the website. She also helped shift the culture toward digital awareness and an audience-centric strategy.

Perhaps most of all, Lisa brings unfailing optimism, humanity and a can-do tenacity to everything she does. She treats team members as people first, co-workers and employees second. She is a treasure any organization would be lucky to have."

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Jillian Cohan Martin

Founder of certified woman-and Black-owned brand agency. Progressive leader and expert content strategist, editor and writer. Specializes in inclusive storytelling and presenting complex ideas in plain language.

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"I first started working with Lisa in 2017 as a contract content strategist when she led the digital team at OHSU — a role that required her to scale up a team and strategically lead a slow-to-change academic healthcare organization to adopt best practices for digital marketing. At the time, I was impressed by how she drew on both her deep knowledge of SEO/digital user journeys and her exceptional empathy for the difficulty people face when accessing healthcare to create better experiences for OHSU’s patients and visitors.

When Lisa joined PeaceHealth as System Director of Growth and Loyalty a few years later, I was sad to no longer have her as a client, but I kept an eye on what she was up to in her new role and its larger scope. When I learned she had an opening for a manager to build the organization’s content strategy department, I leapt at the chance to contribute to a team under her leadership.

In our two years working together, I discovered what my experience with her as a vendor had hinted at: A leader who has not just impressive technical and business acumen, but also remarkable emotional intelligence, curiosity and care for the people she leads and serves. Our team had very few mid-level managers like me to take the pressure off Lisa’s responsibilities for direct reports. She had nearly a dozen 1:1 meetings weekly, as well as check-ins with a constellation of vendors in digital strategy, data management, AI-assisted chat, SEO, UX and more.

As busy as Lisa was, she made each interaction that the team and I had with her feel special. I don’t think she knows how to do anything less. She listens deeply, approaches complex problems with optimism, isn’t afraid to demonstrate how vulnerability can be a strength rather than a weakness, and follows through on the commitments she makes to her team as well as to the c-suite.

In our time at PeaceHealth, we worked more as peers than as employee-manager, because Lisa respected my expertise and the lived experience I brought to the work. At the same time, I looked to her as a mentor who demonstrates the leadership qualities I most admire. She is empathetic and self-motivated; upbeat without being naive; driven to address historic inequities; undaunted by complex, difficult problems; and drawn to healthcare marketing because she believes it can make a lasting difference in peoples’ lives.

I was honored to work with Lisa and unreservedly recommend her for any technology, marketing and leadership positions that require a leader with heart, brains and vision."

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Shade Vaughn

Chief Marketing Officer, North America at Capgemini, past SVP Communications at Razorfish Global

"Lisa is one of the most talented individuals I've ever had the pleasure of working with. I was lucky enough to partner with her on a program designed to educate thought leaders on the latest techniques in authorship. She has an incredibly positive and upbeat approach to her work and is one of the sharpest minds in the business. She's a true pro."

Jason Tabeling

Head of Solutions, Further, past Partner at Rosetta

"Lisa is a passionate and skilled digital marketing professional, with a deep core expertise in organic search (SEO). Her ability to stay ahead of the market trends and promote integration, strategy, and be a strong mentor were some of her best assets."

Kurt Krejny

Chief Marketing Officer, Action Industries, past Director at Rosetta

"Lisa has a passion and enthusiasm for online marketing that is instantly apparent from the moment you meet her. In addition to being one of the most genuine and nicest people you'll meet, she brings a clear vision for the future of content marketing as it relates to business results. Lisa's leadership in starting the SEMCLE+ organization demonstrates her interest in promoting the search marketing industry and connecting bright individuals to network and share information. I'd highly recommend Lisa as a professional to connect with to talk shop about where the search marketing industry has been, where it is at, and where it is going."

Rand Fishkin

Cofounder of SparkToro & Snackbar Studio, past Founder of Moz

"Lisa has been a terrific moderator and true professional in all my work with her. Her questions to the panel during Portland's SEMpdx Searchfest conference were terrific and elicited a very engaging, high quality discussion."

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Katie Hill

Systems Strategist & OBM for Healers, Founder of MyFavoriteHealer.com

​"Lisa is a fantastic leader in the digital realm. Not only does she have an eye for customer needs and behavior, she also understands what it takes from a leadership and technical standpoint on how to deliver that value from a holistic, interdisciplinary approach.

The way she brought teams together was a sight to behold. She puts her whole heart into what she does and wants the best for all team members involved, yet isn’t afraid to press on boundaries to move things forward. Results with heart…that’s Lisa!"

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Claudette (Fremgen) John

Principal and Founder, CMJ Coast Marketing, past Avery Dennison Online Trade Marketing Manager

"Lisa has been an integral part of numerous Avery Dennison projects. Her insight and expertise in Search Engine Optimization and Web Site Development have been extremely beneficial to our organization. Lisa is passionate about her work and always goes the extra mile to ensure that her clients receive the best possible outcome. She is a trusted thought partner and I am happy to recommend her."

Hallie (Janssen) Dozier

Client Strategy, Mambo Media, Inc., past President SEMpdx

"Lisa is a true asset to SEMpdx and has grown our membership with a lot of thought and care. She has great ideas on how to reach new members and engage and provide value to our current members. Aside from SEMpdx, she's a wonderful networker and just an amazing lady to know. I feel lucky to have worked with her!"

Stephan Mack

SEO Manager, F5 Networks, past Senior Manager and Head of SEO, Getty Images

"Lisa provided workshops (for Getty Images) on the methodology, platforms, workflow and processes to integrate our teams across multiple disciplines (content, search, PR & social) and multiple teams (London, NY, Seattle, Calgary). Lisa understands the processes and tools necessary for digital integration as well as how to get search into the DNA of a company. We would highly recommend her."

Ken Whiteman

Co-Founder at Pfriem Family Brewers/Owner of Hitchsource

"Lisa is an SEO rockstar! She has done wonders for our Google rankings by working incredibly hard and by leveraging her large network of contacts. I simply can't say enough good things about her firm."

Rick Day

Group Manager Epson Corporation, past Avery Dennison Director

"Lisa Williams has a deep level of expertise and knowledge within web services, most notably in the area of paid and natural search optimization. She keeps on top of all the latest learnings and then applies it to her current projects. As an added benefit she is an excellent thought partner when it comes to web topics. I'd highly recommend her."

Amy Weissfeld

Past Senior Director of Business Development at 4-Tell

"Lisa has been a pleasure to work with. She's a wealth of information in the SEM world and was willing to work with us over a period of time to implement her many suggestions. Always reasonable, on time and a leader in her field. Thanks for the expert advice, Lisa!"

Robb Bell

Proprietor/Cathedral Ridge Winery

"Lisa is very knowledgable and current on best web practices--she has a very orderly process and is a brilliant natural search player who generates excellent results."

Jen Konecny

Senior Marketing Consultant, Key Bank, past Rosetta Marketing Manager

"Lisa brought a new level of energy, thought leadership and marketing expertise to the Paid, Owned and Earned Media team at Rosetta. A strong leader with new ideas, Lisa inspired team members and fostered client relationships. This SEO expert is skilled at building and growing teams as well as managing multiple diverse projects. Lisa would be an asset to any marketing team."

Katie Luechauer

Senior Customer Success Manager, BrightEdge, past Rosetta Associate, Paid/Owned/Earned Media

"Lisa will provide a breath of fresh air to any environment or team. Her ability to motivate and manage everyone she works with is inspiring. I would tell anyone - regardless if you work in SEO or not - to get to know and work with Lisa Williams if you have the chance. She was a wonderful co-worker, and continues to be an inspirational mentor and friend. She will make your team stronger, more efficient, more creative, and just an overall better team in the long run."

Samantha Irwin

Founder, Power of People Academy, past Owner/Historic Balch Hotel

"Lisa has been pivotal to the success of our online presence and helping us grow our hotel and wedding business. She's professional, yet very personal, I consider her a friend and I'm happy to recommend her."

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