"When Everybody Clicks" - Like
"Jerry Maguire" for Technology Industry
In the movie Jerry Maguire, the protagonist and sports agent writes a manifesto titled, "The Things We Think and Do Not Say" that...
Chapter 1 - Be a Revolutionary - Changing the Game
As I embarked on a quest to better understand the qualities of agency and client engagement I naively thought that most were doing this...
Chapter 2 - Be Inquisitive - Spending Time in Discovery
Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...
What Marketers Can Learn from Linguistics
Mark Pagel, evolutionary biologist and TED speaker shares, "As we spread out around the world we developed thousands of different...
Chapter 3 - Be a Historian - Learning from Other Systems
Brian Clark, Founder & CEO of Copyblogger Media, once shared that the best way for us to learn and improve upon our marketing ecosystem...
Chapter 4 - Be a Researcher - Honing your Craft
Organic search quickly is still the number one way people discover sites (Forrester Research 2014). Keyword research was often one of the...
Chapter 5 - Be an Analyst - Uncovering the Truth
Arguably the best tool for bridging the crevasse between traditional/brand marketing and digital marketing is analysis. Having spent more...
Chapter 6 - Be a Strategist - Establishing Methodology
As I strove to better understand the benchmarks of a great agency and client relationship, practitioners shared their desire to create or...
Chapter 7 - Be an Embracer of Your "Why" - Knowing Why You Exist
It wasn't surprising that having impact on strategy ranked high on practitioners lists of success metrics for continued client...
Chapter 8 - Be Transparent & Authentic - Becoming Great by Being Vulnerable
This lesson came less from the interview questions and more from the great stories and positive results those stories generated. Google's...
