"When Everybody Clicks" - Like "Jerry Maguire" for MarTech
Chapter 1 - Be a Revolutionary - Changing the Game
Chapter 2 - Be Inquisitive - Spending Time in Discovery
What Marketers Can Learn from Linguistics
Chapter 3 - Be a Historian - Learning from Other Systems
Chapter 4 - Be a Researcher - Honing your Craft
Chapter 5 - Be an Analyst - Uncovering the Truth
Chapter 6 - Be a Strategist - Establishing Methodology
Chapter 7 - Be an Embracer of Your "Why" - Knowing Why You Exist
Chapter 8 - Be Transparent & Authentic - Becoming Great by Being Vulnerable
Chapter 9 - Be a Good Listener - Having Empathy to Get to Trust
Chapter 10 - Be Adamant - Sticking to Your True North
Chapter 11 - Be an Evangelist - Sharing your Way to Greatness
Chapter 12 - Be Agile - Getting Used to Constant Change
Chapter 13 - Be an Influencer - Nurturing an Audience
Chapter 14 - Be a Student - Pursuing Learning Opportunities
Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Chapter 16 - Be a Leader - Taking (and Giving) a Seat at the Table
Chapter 18 - Be Integrated - When Everybody Clicks
Why I Wrote This Book