Lisa Williams
"When Everybody Clicks" - Like "Jerry Maguire" for Technology Industry
In the movie Jerry Maguire, the protagonist and sports agent writes a manifesto titled, "The Things We Think and Do Not Say" that...
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When Everybody Clicks:
Sustainable Digital Marketing
Lisa Williams
- 2 min
Chapter 1 - Be a Revolutionary - Changing the Game
As I embarked on a quest to better understand the qualities of agency and client engagement I naively thought that most were doing this...
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Lisa Williams
- 2 min
Chapter 2 - Be Inquisitive - Spending Time in Discovery
Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...
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Lisa Williams
- 2 min
What Marketers Can Learn from Linguistics
Mark Pagel, evolutionary biologist and TED speaker shares, "As we spread out around the world we developed thousands of different...
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Lisa Williams
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Chapter 3 - Be a Historian - Learning from Other Systems
Brian Clark, Founder & CEO of Copyblogger Media, once shared that the best way for us to learn and improve upon our marketing ecosystem...
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Lisa Williams
- 2 min
Chapter 4 - Be a Researcher - Honing your Craft
Organic search quickly is still the number one way people discover sites (Forrester Research 2014). Keyword research was often one of the...
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Lisa Williams
- 3 min
Chapter 5 - Be an Analyst - Uncovering the Truth
Arguably the best tool for bridging the crevasse between traditional/brand marketing and digital marketing is analysis. Having spent more...
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Lisa Williams
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Chapter 6 - Be a Strategist - Establishing Methodology
As I strove to better understand the benchmarks of a great agency and client relationship, practitioners shared their desire to create or...
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Lisa Williams
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Chapter 7 - Be an Embracer of Your "Why" - Knowing Why You Exist
It wasn't surprising that having impact on strategy ranked high on practitioners lists of success metrics for continued client...
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Lisa Williams
- 2 min
Chapter 8 - Be Transparent & Authentic - Becoming Great by Being Vulnerable
This lesson came less from the interview questions and more from the great stories and positive results those stories generated. Google's...
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Lisa Williams
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Chapter 9 - Be a Good Listener - Having Empathy to Get to Trust
One of my favorite nuggets of learning from my interviews was this, "We have two ears and one mouth, but for some reason there's still a...
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Lisa Williams
- 3 min
Chapter 10 - Be Adamant - Sticking to Your True North
When attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...
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Chapter 11 - Be an Evangelist - Sharing your Way to Greatness
Of the many things on our lists to achieving digital marketing greatness, sometimes sharing can go to the bottom of the list. Yet this...
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Lisa Williams
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Chapter 12 - Be Agile - Getting Used to Constant Change
During the past 19 years as a content developer/online marketer/SEO/inbound marketer/internet marketer/social marketer/content...
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Lisa Williams
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Chapter 13 - Be an Influencer - Nurturing an Audience
One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...
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Lisa Williams
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Chapter 14 - Be a Student - Pursuing Learning Opportunities
Education and ongoing learning was messaged strongly by many of the interviewees and is best summed up by Joi Ito's quote that,...
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Lisa Williams
- 2 min
Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....
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Lisa Williams
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Chapter 16 - Be a Leader - Taking (and Giving) a Seat at the Table
Leadership was the area where interviewees had the most diverse answers as to how this skill was pivotal to sustainable digital...
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Lisa Williams
- 4 min
Chapter 18 - Be Integrated - When Everybody Clicks
I struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at...
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Lisa Williams
- 3 min
Why I Wrote This Book
I began writing this book to better understand what makes great, sustainable client/vendor marketing engagements that stand the test of...
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