Marketing executive galvanizing people, data, and strategy for a purpose. 

 

• Growth, and loyalty builder with a 29-year track record delivering digital, content, and brand strategy to meet business and user goals.  

• Align data, strategy, and people to achieve success as defined by the brand, its employees, and customers. 

• Build, train, and scale high-performing teams to increase share and engagement. Fine-tune promotion, optimize for conversion, achieve growth, and iteratively improve user experiences that lead to loyalty and lifetime value of a customer.

 

EXPERIENCE

When Everybody Clicks Founder & Consultant (Apr 1998 - Present)

• Drive brand awareness, growth, and loyalty for retail, healthcare, tech, real estate, winery/hospitality, critical communications, and AI solutions businesses.

• Speaker on digital strategy, analytics, and team development at more than 75 conferences.

• Interviewed 62 digital marketing leaders for large brands to author an ebook, “When Everybody Clicks: Sustainable Digital Marketing”, about client and vendor relationships, working on the second iteration of that book with a focus on mission-based and purpose-driven organizations.

        Founded MEDIA forte marketing in 1998, rebranded to When Everybody Clicks in 2012.

 

PeaceHealth Interim VP Marketing (May 2023 - Dec 2023) 

PeaceHealth Senior Director, Growth & Loyalty (Jan 2021 - May 2023)

• Conducted interviews and data analysis to define a strategic 3-year roadmap focused on consumer experience. Crafted the roadmap, driven by data analysis and cross-functional discovery.

• Led a large Data Management project (PLACED: Provider, Location, & Condition: Enhancement of Data Project) to unify disparate provider, location, and service data.

• Served on the Patient Portal Steering Committee as a Digital and Marketing subject matter expert.

• Managed a diverse team to complete two large technical redesign projects with a focus on improving the patient experience and conversion rate of leads to appointments.

• Supported content leader in building content strategy and implementing AI/Chat.

• Led a 12-month cardiovascular service/product line with media placement and health risk assessments (HRA’s) as lead generation drivers that drove 115 net new TAVR, MitraClip, and Watchman procedures resulting in $1.12MM in direct margin.

• Implemented cross-channel media campaigns and improved visibility and conversion with a 2X increase in web visits and a 3X increase in converting visitors to a call or care search.

 

OHSU Director, Digital Engagement (Dec 2019 - Jan 2021) 

OHSU Associate Director, Digital Engagement (Aug 2015 - Dec 2019)

• Implemented tools for blending and visualization of Marketing data.

• Built and scaled a Digital Engagement team from two to 14 people in four years.

• Onboarded paid media, SEO, SEM, local search, UX/CX, and CRM vendors to support high-priority business goals. Manage media and vendor relationships to support service line growth as part of an integrated marketing team.

• Led five large, cross-functional projects to support transparency, refer a patient, local search, and provider and clinic data management.

• Local Search project (PILS: Project to Inform Local Search)  resulted in an 8X increase in reach and a 12X increase in engagement for calls and directions. This included working cross-functionally with the City of Portland and Design and Construction to re-address the campus to mitigate the wayfinding issue of a large hospital system having a single address (3181 SW Sam Jackson Park Road). That project launched by pushing our newly branded clinic and location names in Google and placing discrete addresses on campus streets and buildings. Reducing friction for patients, and likely decreasing no-shows. Worked with Epic PX committee on implementation.

• Led the Transparency Project (provider reviews and comments online), which included an Epic build to support providers approving comments in Epic, to the high satisfaction of both our Providers and the Patient Experience team.

• Discovery, scoring, acquisition, and implementation of Customer Relationship Management tool.

 

Publicis (Rosetta/SDI) Director Paid, Owned, and Earned Media (July 2012 - Sept 2014)

• Developed and oversaw the execution of strategic online customer acquisition .plans and redesigns leveraging market research in our on-site user experience lab

• Managed teams to support client growth for B2C and B2B customers with a focus on lead generation.

• Pitched and won business with cross-functional teams.

 

Surplus Direct/Egghead Software Senior Content Developer  (Apr 1996 - Apr 1998) 

• Started as Content Developer for Surplus Direct (later purchased by Egghead Software), wrote the company style guide. 

• Trained and managed 8 copywriters.

• Crafted content for catalog, website, brochures, direct mail, media placement, banners, and email to fill the pipeline and generate leads to convert to sales.

 

EDUCATION 

University of Oregon, School of Journalism 1984-1989 (U of O Merit Award / Roger Stoller, Crook County High School Newspaper Advisor)

Delta Gamma, Foundations Chair 1986-87

U of O Interfaith Gospel Choir 1987-89
 

VOLUNTEERING

SEMpdx Board of Directors/Advisory Board February 2008-April 2025 Served as Board of Directors Membership Chair until 2012, then as Advisory Board member to support membership, educational, and networking goals.

​

US Search Awards (Don't Panic) Judge October 2015 - October 2025 Serve on panels for search and agency awards. Judging panels review entries, score campaigns, grade paid and organic search, PR, content, social, and other marketing discipline performance. 

​

SocialMedia.org Health Member/Board Member October 2016 - December 2023 SocialMedia.org Health is the confidential, vendor-free membership organization for people leading Social Media at major hospitals.

​

Healthcare Internet Hall of Fame Judge October 2021 - December 2023 Healthcare Internet Conference is the premier conference for senior and executive digital health decision makers focusing on the business and transformation of healthcare. Their hall of fame awards honor those excelling in this effort. 

​

Vizient Co-Chaired Content Marketing Committee December 2015 - January 2021 Vizient helps health care organizations improve their performance. The forum for the Content Marketing Committee is sharing information and best practices on content marketing strategies, processes, and staffing relative to members' overall marketing efforts.

​

The Contingent (previously Emerging Leaders) Mentor November 2019 - January  2021 Emerging Leaders is dedicated to improving racial and cultural diversity at the leadership level in Portland-area companies by providing pathways to leadership for traditional and non-traditional students of color and aspiring professionals.

​

LeanIn.Org Founder/Moderator Portland, Oregon LeanIn Circle May 2013 - April 2021 Lean In Circles are small groups who meet regularly to learn and grow together. Founded and moderate a local circle.

​

Healthcare Digital Marketing Trends Survey Board Member January 2020 - December 2020 Assisted with implementation for annual Geonetric Healthcare Digital Marketing Trends Survey.

 

​Hathaway Brown School Marketing Volunteer September 2012 – January 2014 Worked with the Director of Marketing to establish digital marketing best practices. Spoke in the classroom on women & leadership with Board of Trustees member and past alumni Anne Kennedy.

​

SEMPO Research Committee January 2010 – January 2014 Helped promote the SEMPO State of Search Surveys and support various industry surveys throughout the year.

​

Hood River School District Volunteer/Site Council/Parent Action Teams Chair January 1996 – June 2010 Served on HRMS site council, chaired parent action teams and volunteered for various activities including classroom reading, book fairs, theater & musical sets & senior projects.

​

ABOUT ME

All of my volunteer efforts are focused around education as it has had the most profound impact on my life. As the first person in my family to go to college, I was grateful to find my career passion, not in the newsroom, but in digital marketing two years before Google. It has been challenging and inspiring.

​

My grown son and daughter continue to be an enormous source of joy, inspiration, and learning. My husband continues to teach me that it's always possible to laugh at all the things and enjoy the everyday things that make our lives enough. My family, almost all in Central Oregon where I grew up, have shown me the path to focus on family, entrepreneurship, faith, and believing in yourself. I love everything about food; growing, harvesting, cooking, eating, and sharing it with others. 

​

My super power is building communities and galvanizing them to serve a purpose.

​

• If the purpose is food, that’s a supper club with paired wines from a region-focused style of cuisine. 

• If the purpose is gathering family, that’s a potluck or card game. 

• If the purpose is learning, that’s presenting a masterclass at a healthcare marketing conference or attending a marketing simulation at Google or the Wharton School of Business. 

• If it’s a marketing or business team, that’s laser focus on the goals and objectives, then a collaborative creation of strategies and tactics to meet those goals. 

• Then we measure what matters, knowing that sometimes what matters most isn’t easily measured; like creating a culture that aligns how we act in alignment with our mission-driven values.