The Marketing Stack

Dear clients or employers,

This is the Marketing Stack (click the arrows to drop down descriptions). I'm a marketer, ask me how this works.

PS: There are many versions of this framework, all that nod to the reality that there are people, strategies, and tactics we use to meet goals and objectives and they're captured here.

PS: Where I'm From, people are curious and respectful of people who have expertise in a field of work. Give your marketers the time and space to share the Marketing Plan they've crafted once you've defined the goals and objectives, dear leader.

PPPS: This Marketing Stack is a nod to my brilliant, professorial friend, and fellow nerd Ian Lurie.

Cheers,

Lisa Williams-Scott and every marketer who has sat through many conversations with their C-Suite or organizational leaders having them explain what marketing is and getting it partly or fairly wrong. #teamworkmakesthedreamwork