A diagnosis of Agitated Catatonia introduced me first-hand to the good, the bad, and the ugly of behavioral health care.

If you're in the middle of a job hunt, sitting down to craft your "What does my perfect job look like?" document is a really fun and inspiring exercise. 1. Define the Objective: Live the maxim "Teamwork Makes the Dream Work". Grow and retain a loyal patient base for a large healthcare system. 2. Craft the Summary: FOR THE CLIENT/EMPLOYER The VP of Integrated Marketing and Technology OR Vendor/Consultant OR Digital Agency will lead and shape marketing technology strateg

I was a friend and big sister to Haley Katlyn. Her ex-husband Scott and I served on the SEMpdx board and I had met Haley at an event. I...

Dear clients or employers, This is the Marketing Stack (click the arrows to drop down descriptions). I'm a marketer, ask me how this works. PS: There are many versions of this framework, all that nod to the reality that there are people, strategies, and tactics we use to meet goals and objectives and they're captured here. PS: Where I'm From, people are curious and respectful of people who have expertise in a field of work. Give your marketers the time and space to share the

Wearing Soft Pants is a song dedicated to the goodness that came from the pandemic in the form of more remote work and less commuting.

Phish, a four-person jam band launched in 1983 recently embarked on a record-setting residency at Madison Square Garden to perform 13...

Rebecca Lieb is an analyst at Altimeter Group where she covers content marketing, content strategy, and digital advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Lieb is known for her contribution to in-depth research on today's most difficult digital marketing issues; including mobile usability and content governance. She shared her insight into the importance of allowing for change in marketing strategy. "To market effective

Eric Enge is the founder of Stone Temple Consulting and co-author of "The Art of SEO". With 30 years of marketing experience, Enge is best known for his ongoing effort to solve business problems with a combination of research and critical thinking. My book "When Everybody Clicks" cites the importance of trust between brand and vendor as a path to sustainable digital marketing. Enge shares the importance of aligning expectations and the benchmarks of long-term digital market

Lisa Buyer is the owner and founder of The Buyer Group and author of "Social PR Secrets". Her business focus is helping clients build an audience and measure results of that engagement. Not surprisingly, her experience as a practitioner of Yoga impacts her viewpoints on how to be a balanced marketer and build sustainable digital marketing relationships. -What is the number one cause of failure in digital marketing relationships between agencies and brands? Inconsistent comm

When Everybody Clicks, like "Herry Maguire" for MarTech.

I’m a woman working in digital marketing — an industry traditionally known for its exotic beer drinking and Ping-Pong playing maleness. Just a few years ago, women only represented 30 percent of the online marketing workforce according to a Moz study . While we think that number has ticked up in recent years, the lack of femininity among digital teams across the country is still noticeable. Why? In its infancy, digital marketing meant search engine optimization (SEO) — the f

Michael King is a digital marketing leader and marketing technologist. He leads an agency, iPullRank , which specializes in Content Strategy, Audience Research, Social Media, SEO and Marketing Automation. His edge as a marketer comes from his ability to take a difficult marketing topic, dive deep in to the research and emerge with a solution that's part marketing and part technology. My book " When Everybody Clicks " cites the importance of relationship building as a path t

People in my family have been in the Navy, Army, Air Force and Marines and structuring leadership and execution in such large instituions...

Joi Ito, Director of Media Labs at MIT, encourages innovators to be "now'ists". Focus on leveraging collaboration in the now rather than...

One of the biggest issues of our time is the issue of transportation and mobility. Technology in a crowded planet hopes to change how we...

Healthcare is sometimes an often complicated and sometimes broken system but there are many smart people and organizations attempting to...

There's speculation that fixing the broken congressional and senate efficiency issue starts with spending our time on the right things....

Harvard Social Psychologist and Professor Amy Cutty studies non-verbal communication. At least half of communication is done through...