Rebecca Lieb is an analyst at Altimeter Group where she covers content marketing, content strategy, and digital advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Lieb is known for her contribution to in-depth research on today's most difficult digital marketing issues; including mobile usability and content governance. She shared her insight into the importance of allowing for change in marketing strategy. "To market effective

Eric Enge is the founder of Stone Temple Consulting and co-author of "The Art of SEO". With 30 years of marketing experience, Enge is best known for his ongoing effort to solve business problems with a combination of research and critical thinking. My book "When Everybody Clicks" cites the importance of trust between brand and vendor as a path to sustainable digital marketing. Enge shares the importance of aligning expectations and the benchmarks of long-term digital market

Lisa Buyer is the owner and founder of The Buyer Group and author of "Social PR Secrets". Her business focus is helping clients build an audience and measure results of that engagement. Not surprisingly, her experience as a practitioner of Yoga impacts her viewpoints on how to be a balanced marketer and build sustainable digital marketing relationships. -What is the number one cause of failure in digital marketing relationships between agencies and brands? Inconsistent comm

When Everybody Clicks, like "Herry Maguire" for MarTech.

I’m a woman working in digital marketing — an industry traditionally known for its exotic beer drinking and Ping-Pong playing maleness. Just a few years ago, women only represented 30 percent of the online marketing workforce according to a Moz study . While we think that number has ticked up in recent years, the lack of femininity among digital teams across the country is still noticeable. Why? In its infancy, digital marketing meant search engine optimization (SEO) — the f

Michael King is a digital marketing leader and marketing technologist. He leads an agency, iPullRank , which specializes in Content Strategy, Audience Research, Social Media, SEO and Marketing Automation. His edge as a marketer comes from his ability to take a difficult marketing topic, dive deep in to the research and emerge with a solution that's part marketing and part technology. My book " When Everybody Clicks " cites the importance of relationship building as a path t

People in my family have been in the Navy, Army, Air Force and Marines and structuring leadership and execution in such large instituions...

Joi Ito, Director of Media Labs at MIT, encourages innovators to be "now'ists". Focus on leveraging collaboration in the now rather than...

One of the biggest issues of our time is the issue of transportation and mobility. Technology in a crowded planet hopes to change how we...

Healthcare is sometimes an often complicated and sometimes broken system but there are many smart people and organizations attempting to...

There's speculation that fixing the broken congressional and senate efficiency issue starts with spending our time on the right things....

Harvard Social Psychologist and Professor Amy Cutty studies non-verbal communication. At least half of communication is done through...