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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Chapter 12 - Be Agile - Getting Used to Constant Change
During the past 19 years as a content developer/online marketer/SEO/inbound marketer/internet marketer/social marketer/content...
Lisa Williams-Scott
2 min read


Chapter 13 - Be an Influencer - Nurturing an Audience
One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...
Lisa Williams-Scott
2 min read


Chapter 14 - Be a Student - Pursuing Learning Opportunities
Education and ongoing learning was messaged strongly by many of the interviewees and is best summed up by Joi Ito's quote that,...
Lisa Williams-Scott
4 min read


Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....
Lisa Williams-Scott
2 min read


Chapter 16 - Be a Leader - Taking (and Giving) a Seat at the Table
Leadership was the area where interviewees had the most diverse answers as to how this skill was pivotal to sustainable digital...
Lisa Williams-Scott
1 min read


Chapter 17 - Be a Partner - Understanding the Difference Between a Contract and a Partnership
As I asked questions about partnerships in digital marketing; partnerships between a brand and its' digital marketing vendors,...
Lisa Williams-Scott
3 min read


Chapter 18 - Be Integrated - When Everybody Clicks
I struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at...
Lisa Williams-Scott
4 min read


What Marketers Can Learn from the Military
People in my family have been in the Navy, Army, Air Force and Marines and structuring leadership and execution in such large instituions...
Lisa Williams-Scott
1 min read


What Marketers Can Learn from Innovators
Joi Ito, Director of Media Labs at MIT, encourages innovators to be "now'ists". Focus on leveraging collaboration in the now rather than...
Lisa Williams-Scott
1 min read


What Marketers Can Learn from Transportation
One of the biggest issues of our time is the issue of transportation and mobility. Technology in a crowded planet hopes to change how we...
Lisa Williams-Scott
3 min read


What Marketers Can Learn from Healthcare
Healthcare is sometimes an often complicated and sometimes broken system but there are many smart people and organizations attempting to...
Lisa Williams-Scott
1 min read


What Marketers Can Learn from Government
There's speculation that fixing the broken congressional and senate efficiency issue starts with spending our time on the right things....
Lisa Williams-Scott
2 min read


What Marketers Can Learn from Psychology
Harvard Social Psychologist and Professor Amy Cutty studies non-verbal communication. At least half of communication is done through...
Lisa Williams-Scott
2 min read


Why I Wrote This Book
I began writing this book to better understand what makes great, sustainable client/vendor marketing engagements that stand the test of...
Lisa Williams-Scott
3 min read
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