Interview with Dana Tood illustrating that success can came not just from fashion designers but from "fashion nerds"—technical designers, pattern makers, standards committee members, and academics. The work requires finding people who understand both the human problem and the technical solution. Community and collaboration matter, especially when doing difficult work that others dismiss or don't understand.

Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.

Interview with Tommy Walker. Content should function as an interconnected cinematic universe with returning readers experiencing an ongoing story arc, not isolated pieces of information. We can prove concept viability through multi-channel market research and secured distribution before committing significant resources. Marketers fail to apply their own consumer behavior insights to their work, removing themselves mentally from the equation when planning campaigns.

Ed Marx has worked in many roles in healthcare from a janitor, to an Army medic, to CIO. Learn valuable lessons in technology and leadership. Ed identifies experience—both patient and clinician—as healthcare's greatest challenge and opportunity. This dual focus acknowledges that improving healthcare requires addressing the needs of those receiving care and those delivering it, particularly the "taking care of our caregivers" principle that gained prominence during COVID-19.