Chapter 7 - Be an Embracer of Your "Why" - Knowing Why You Exist
It wasn't surprising that having impact on strategy ranked high on practitioners lists of success metrics for continued client engagement. In learning how companies retain talent, partners and relationships "knowing your why" emerged as an enormously important factor. "Culture eats strategy for breakfast". This quote from Peter Drucker (there's debate if he said this first) speaks volumes to one of digital marketing's biggest issues today and that's "knowing your why". When a
