What Marketers Can Learn from the Military
People in my family have been in the Navy, Army, Air Force and Marines and structuring leadership and execution in such large instituions has always been fascinating. I've learned a great deal from the lessons acquired from a Marine handbook that was created over a dozen years in a more than 200 year old institution. Not the least of which is that to meet the goals and challenges presented, leaders must have the respect of their followers. If followers do not believe their le
