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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....
Lisa Williams-Scott
2 min read


Chapter 16 - Be a Leader - Taking (and Giving) a Seat at the Table
Leadership was the area where interviewees had the most diverse answers as to how this skill was pivotal to sustainable digital...
Lisa Williams-Scott
1 min read


Chapter 18 - Be Integrated - When Everybody Clicks
I struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at...
Lisa Williams-Scott
4 min read


Why I Wrote This Book
I began writing this book to better understand what makes great, sustainable client/vendor marketing engagements that stand the test of...
Lisa Williams-Scott
3 min read
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