Collaboration and content align us when we feel like there is nothing that can bring us together. If we just push (our content, our campaign, our story) without pulling it diminishes opportunity to create community. Done well, that collaboration and community-building grows because it's so good we want to share it.

Healthcare marketers are asked to do a lot of things. Sometimes in service of growth or retention goals. Sometimes in service of user experience. But sometimes they're asked to do things that may or may not align with business development, user experience, patient acquisition and retention, or marketing strategy. Raise your hand if you've ever heard these questions or statements.