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When Everybody Clicks: Sustainable Digital Marketing
Galvanizing People, Data, & Strategy for a Purpose


Dana Todd's Journey from Marketer to Custom Fashion Marketplace to B2B Manufacturing Solutions
Interview with Dana Tood illustrating that success can came not just from fashion designers but from "fashion nerds"—technical designers, pattern makers, standards committee members, and academics. The work requires finding people who understand both the human problem and the technical solution. Community and collaboration matter, especially when doing difficult work that others dismiss or don't understand.
Lisa Williams-Scott
6 min read


Edward Marx Journey From Health System Janitor to CIO
Ed Marx has worked in many roles in healthcare from a janitor, to an Army medic, to CIO. Learn valuable lessons in technology and leadership. Ed identifies experience—both patient and clinician—as healthcare's greatest challenge and opportunity. This dual focus acknowledges that improving healthcare requires addressing the needs of those receiving care and those delivering it, particularly the "taking care of our caregivers" principle that gained prominence during COVID-19.
Lisa Williams-Scott
5 min read


The Need for Ethics and Governance In AI Implementation
Meta, more specifically, Mark Zuckerberg, just laid off 600 employees that were part of hiring for their AI initiatives. Reading the details of they layoffs was infuriating. Quick hires of a lot of people without a clear vision of sustainability. Coverage focused almost entirely on Meta. Little discussion about the governance needed to prevent ongoing issues exactly like this. Important decisions were made by the company to calculate speed to market and financial gains. Were
Lisa Williams-Scott
4 min read
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