Chapter 11 - Be an Evangelist - Sharing your Way to Greatness
Of the many things on our lists to achieving digital marketing greatness, sometimes sharing can go to the bottom of the list. Yet this quality often materialized in conversations, observations and interviews with successful practitioners who are seen as experts. I met Wil Reynolds, Founder & CEO of SEER Interactive when he keynoted the SearchFest conference in Portland, Oregon. What struck me most about his presentation was his absolute commitment and willingness to be a shar
Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve. Bill Hunt, founder of Back Azimuth, was one of my favorite interviews. He likened growing a business to growing a family. If you have one child, you have substantial resources, hands, money, love to have a big impact. The larger your family gets you either get help or things go by the wayside. Being honest about how much you can commit, to chi
