Michael King on Marketing Benchmarks, Billing & Imagination
Michael King is a digital marketing leader and marketing technologist. He leads an agency, iPullRank, which specializes in Content Strategy, Audience Research, Social Media, SEO and Marketing Automation. His edge as a marketer comes from his ability to take a difficult marketing topic, dive deep in to the research and emerge with a solution that's part marketing and part technology. My book "When Everybody Clicks" cites the importance of relationship building as a path to su
Chapter 11 - Be an Evangelist - Sharing your Way to Greatness
Of the many things on our lists to achieving digital marketing greatness, sometimes sharing can go to the bottom of the list. Yet this quality often materialized in conversations, observations and interviews with successful practitioners who are seen as experts. I met Wil Reynolds, Founder & CEO of SEER Interactive when he keynoted the SearchFest conference in Portland, Oregon. What struck me most about his presentation was his absolute commitment and willingness to be a shar
