Lisa Williams4 min readChapter ExcerptsChapter 18 - Be Integrated - When Everybody ClicksI struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at...
Lisa Williams2 min readWhen Everybody ClicksWhat Marketers Can Learn from PsychologyHarvard Social Psychologist and Professor Amy Cutty studies non-verbal communication. At least half of communication is done through...