Chapter 18 - Be Integrated - When Everybody Clicks
I struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at the end because so much about becoming integrated has everything to do with understanding the other elements of the research results. Being partners, leaders, evangelists, students, researchers, strategists, analysts and influencers are all necessary to becoming integrated. As digital marketers we have some very big problems to solve. How d
What Marketers Can Learn from Psychology
Harvard Social Psychologist and Professor Amy Cutty studies non-verbal communication. At least half of communication is done through non-verbal signals including verbal cues such as pitch and the speed of your language. She is very interested in power dynamics. She noticed a trend that tends to happen in very competitive environments, particularly in places like Harvard Business School. Male students tend to dominate classroom discussions and women are more likely to stay qui
