
Chapter 8 - Be Transparent & Authentic - Becoming Great by Being Vulnerable
This lesson came less from the interview questions and more from the great stories and positive results those stories generated. Google's algorithm includes an element of transparency for reviews. If you have 100 reviews and every single one is a glowing recommendation and accolades for your company, Google knows it's not legitimate. Part of being transparent is being honest about your failures. Eric Ward was once asked in an online reputation management panel by a business o