Chapter 18 - Be Integrated - When Everybody Clicks
I struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at the end because so much about becoming integrated has everything to do with understanding the other elements of the research results. Being partners, leaders, evangelists, students, researchers, strategists, analysts and influencers are all necessary to becoming integrated. As digital marketers we have some very big problems to solve. How d
