Lisa Williams2 min readChapter ExcerptsChapter 6 - Be a Strategist - Establishing MethodologyAs I strove to better understand the benchmarks of a great agency and client relationship, practitioners shared their desire to create or...
Lisa Williams3 min readChapter ExcerptsChapter 10 - Be Adamant - Sticking to Your True NorthWhen attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...