Chapter 2 - Be Inquisitive - Spending Time in Discovery
Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can do to improve the goal, approach and results of a sustainable digital marketing project. Bill Hunt is a global digital marketing specialist, CEO & Founder of Back Azimuth Consulting and author. He shared, "Have the important, sometimes difficult conversation early. No one likes conflict, we don't like to talk about it, but addressing it earli
