When Everybody Clicks

I’m a woman working in digital marketing — an industry traditionally known for its exotic beer drinking and Ping-Pong playing maleness. Just a few years ago, women only represented 30 percent of the online marketing workforce according to a Moz study. While we think that number has ticked up in recent years, the lack of femininity among digital teams across the country is still noticeable. Why? In its infancy, digital marketing meant search engine optimization (SEO) — the fan