Lisa Williams3 minChapter 17 - Be a Partner - Understanding the Difference Between a Contract and a PartnershipAs I asked questions about partnerships in digital marketing; partnerships between a brand and its' digital marketing vendors,...
Lisa Williams4 minChapter ExcerptsChapter 18 - Be Integrated - When Everybody ClicksI struggled with where to put this chapter, at the beginning or the end, it could have belonged in either place but I choose to put it at...