Concerts, content, customers and culture: 8 things I learned from Phish's baker's dozen conc
Phish, a four-person jam band launched in 1983 recently embarked on a record-setting residency at Madison Square Garden to perform 13 shows in 17 days. A series they called “Baker’s Dozen". Every show was dedicated to a donut flavor (cinnamon, sprinkles, strawberry, glaze, Boston cream, etc.) and in total they performed 26 sets and 237 songs without repeating a single song. As a digital and content strategist, I’ve been impressed over the past few years with how Phish engage
