Lisa Williams2 minChapter ExcerptsChapter 2 - Be Inquisitive - Spending Time in DiscoverySeveral interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...
Lisa Williams3 minChapter ExcerptsChapter 10 - Be Adamant - Sticking to Your True NorthWhen attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...
Lisa Williams2 minChapter ExcerptsChapter 13 - Be an Influencer - Nurturing an AudienceOne quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...
Lisa Williams2 minChapter ExcerptsChapter 15 - Be a Parent & Teacher - Investing in People for the Greater GoodGood leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....