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Chapter 2 - Be Inquisitive - Spending Time in Discovery
Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...
Lisa Williams-Scott
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Chapter 10 - Be Adamant - Sticking to Your True North
When attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...
Lisa Williams-Scott
3 min read
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Chapter 13 - Be an Influencer - Nurturing an Audience
One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...
Lisa Williams-Scott
2 min read
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Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....
Lisa Williams-Scott
2 min read
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