Lisa Williams
Chapter 2 - Be Inquisitive - Spending Time in Discovery
Several interviewees noted that willingness to spend time in negotiation and in discovery were top strategies both brand and agency can...
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When Everybody Clicks:
Sustainable Digital Marketing
Lisa Williams
- 3 min
Chapter 10 - Be Adamant - Sticking to Your True North
When attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that...
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Lisa Williams
- 2 min
Chapter 13 - Be an Influencer - Nurturing an Audience
One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being...
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Lisa Williams
- 2 min
Chapter 15 - Be a Parent & Teacher - Investing in People for the Greater Good
Good leadership can sometimes look like good parenting, doing things for the selfless goal of making things better for those we serve....
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