Chapter 13 - Be an Influencer - Nurturing an Audience
One quality that seemed to emerge from every interview was that person's ability to influence. This is not to be confused with being charming or extroverted, those are different things. Successful practitioners have a real passion for digital marketing and that passion can be very influential. Don't get me wrong, passion without expertise or planning won't get you far, but you can't get far without it. There are several types of influencers and I'll share a few industry examp
