When Everybody Clicks: Sustainable Digital Marketing 

Copyright 2020

Industry Contributions

 

"Only those who have learned the power of sincere and selfless contribution experience life's deepest joy: true fulfillment."*
 

Making a contribution in digital marketing is less about knowing the answers and more about galvanizing smart people to share their ideas and challenge yours. I'm grateful to have the opportunity to speak, write, engage and share.

 

Speaker
Regional, National & International Conferences

 

April 7 1997 - Present

Speak on the topics of search, digital marketing & strategy for lots of conferences.

 
Columnist/Blogging Team Member
State of Digital & Momentology

 

September 14, 2014 - Present

Write on the topics of digital strategy and channel integration for State of Digital with the goal of moving brands forward in digital marketing by collaborating, connecting and sharing knowledge.

 

Write on the topics of content strategy, brand strategy, channel integration & content marketing. Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter. goals.

 

Read these and other digital marketing articles here.

 
Author
When Everybody Clicks: Sustainable Digital Marketing

 

2015

“The most important thing in communication is to hear what isn't being said.”**

 

This sums up my aspirations for our industry. It's my hope that we'll teach each other how to forge digital marketing partnerships and relationships that helps us excel, connect & inspire. 

 

What isn't often being talked about in digital marketing includes:

 

-The failure in relationship between brands and agencies and how to address the issues 

-Great agencies aren't able to do their best work because brands see them as tacticians rather than strategists

-Really smart digital marketers fail because their organizations don't understand, therefore don't value, their work

 

I hope you'll read the book and  join the conversation. 

 

 

SEMpdx
Board of Directors/Advisory Board

 

February 2008 – Present (7 years 6 months)

Served as Board of Directors Membership Chair until 2012, currently serve as Advisory Board member to support SEMpdx membership, educational and networking goals.

 

*Quote by Tony Robbins, Author & Motivational Speaker

**Quote by Peter Drucker, Author of The Effective Executive