When Everybody Clicks: Sustainable Digital Marketing 

Copyright 2020

 

Brian Clark, Founder & CEO of Copyblogger Media, once shared that the best way for us to learn and improve upon our marketing ecosystem was to study other systems. That advice has moved me to examine politics, law, healthcare and even sports systems in an effort to illuminate what drives success. T...

 

 

Organic search quickly is still the number one way people discover sites (Forrester Research 2014).

 

Keyword research was often one of the first foundational steps in the Organic Search Roadmap. It's a tedious but very important exercise in learning how people query for products, topics and needs....

Arguably the best tool for bridging the crevasse between traditional/brand marketing and digital marketing is analysis.

 

Having spent more than a decade analyzing marketing performance with Adobe Site Catalyst, Google Analytics and other tools my first lesson in how little I knew about traditional ma...

As I strove to better understand the benchmarks of a great agency and client relationship, practitioners shared their desire to create or participate in strategy.

Yet often times they are engaged to execute a specific tactic without the context of strategy.

 

When I asked the question, "What's your bi...

 

It wasn't surprising that having impact on strategy ranked high on practitioners lists of success metrics for continued client engagement.

 

In learning how companies retain talent, partners and relationships "knowing your why" emerged as an enormously important factor.

 

"Culture eats strategy for bre...

This lesson came less from the interview questions and more from the great stories and positive results those stories generated.

 

Google's algorithm includes an element of transparency for reviews. If you have 100 reviews and every single one is a glowing recommendation and accolades for your company...

 

One of my favorite nuggets of learning from my interviews was this, "We have two ears and one mouth, but for some reason there's still a lot more talking than listening going on."

 

Marty Weintraub, Founder and Evangelist of aimClear Online Marketing Agency very quickly grew his small consultancy to...

When attempting to understand the benchmarks of good client and vendor engagements it became clear after the first 7 or 8 interviews that digital marketers that stick to their true north (on pricing, on terms of engagement, on discovery, on the importance of longer term rather than 90-day projects)...

Of the many things on our lists to achieving digital marketing greatness, sometimes sharing can go to the bottom of the list. Yet this quality often materialized in conversations, observations and interviews with successful practitioners who are seen as experts.

 

I met Wil Reynolds, Founder & CEO of...

 

 

During the past 19 years as a content developer/online marketer/SEO/inbound marketer/internet marketer/social marketer/content marketer/digital marketer one truth has been made enormously evident; it's best to get used to the name changing.

 

We are in the midst of a revolution that changes more rap...

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  About Me  
Lisa Williams

Lisa Williams is a speaker, author and 24-year digital marketing strategist.

 

She has helped serve Fortune 500 companies create digital marketing roadmaps that result in revenue growth and brand success.

 

She is the Associate Director of Digital Engagement for Oregon Health & Science University.

 

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